Shine on you crazy diamond

Sometimes it's a real mission to see difficulties and challenges as fun or desirable things. Who would be mad enough to start a company?

You have to do everything. I mean, everything. Not just the things you're qualified to do. Not just the things you enjoy doing. Not just the things for which someone else takes a larger responsibility as your leader or boss. Not just the things you know how to do. Not just the things you know need doing. No, everything. The things you know, and the things you don't.

And along the way, you have to be ready with that nice shiny 'elavator pitch' that explains, in 20 seconds (the time in an elevator with a trapped CEO), why he or she should buy what you do.

O, and confidence. Remember confidence.